India has popped onto my radar twice in 2 days. I watched Jessi in India on MTV.ca.
The small documentary on Free the Children moved me. I was trying to figure out how to incorporate it into my media blog but couldn’t completely justify the use of broadband or media celebrities to create awareness for a good cause. However, after reading Vogue’s Fashion Photos Spark Debate in India on New York Times I again had my eyes opened at how the use of modern media can truly educate the Western World. I was beginning to think Entertainment might start ruling completely over Education.
Jessi’s video showed us the typical housework done by young girls pulled out of school and child labour on a construction site. To be honest I always thought the woman was all perk and no substance on the Hills Aftershow. She showed us a different side. She was passionate, warm and overall caring. Free the Children is lucky to have her as an ambassador and I hope her video and work with the group inspires others to make a difference in the education of children. By posting the video on MTV.ca the station is showing forward thinking and the “want” to do something with the power of their media.
Vogue’s Fashion Photos Spark Debate in India was published on August 31, 2008.
This is one of the images that has caused some controversy. See poverty family. Now see Fendi Bib. Price: $100. All images show average Indian people wearing luxury. Vogue believes that fashion is no longer just a rich man’s privilege. Anyone can wear it and pull it off. Fashion in this case was not meant to be taken seriously. They are not trying to then sell the publication to the poor and force them to buy luxury.
However, the crux of the controversy is that India is torn with the very rich and the very poor. The country is consumed with suicides because of overwhelming debt. So the image of a poor family having something that costs more than they might make in a year is definitely upsetting.
In my opinion the use of print in this case was more to be an eye-opener to the upper class. If it causes controversy then people are talking about it and therefore word of mouth is educating their wealthy class as well as our Western World.
As India develops and the new money increases in their economy one would hope that awareness of the poor is something that is used for the good and not exploited as some may believe.
Don’t send me hate mail because I’m looking for the good in this article. Before this week, I had barely even had India on my radar. And now my awareness has increased by 200%.
Thanks to Mass Media.