Media
October 7th by Robyn Baldwin
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Direct Response Marketing: tactics that get advertisers a direct response and is quantifiable. I recently attended a Yahoo! seminar on DR. The montage of early DR commercials definitely got some good laughs. Wh...
October 7th by Robyn Baldwin
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India has popped onto my radar twice in 2 days. I watched Jessi in India on MTV.ca. The small documentary on Free the Children moved me. I was trying to figure out how to incorporate it into my media blog but ...
October 7th by Robyn Baldwin
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This line from Media in Canada made my morning: “Flashpoint will go into production on a second season of the shot-in-Toronto action series early next year after CTV ordered 13 more episodes of the prime...
October 7th by Robyn Baldwin
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Facebook: We all know and love it. Most of us will still confess to being obsessed with it. If you have the bberry/iphone app on your phone then you can also admit to being controlled by it. Bored on the street...
October 7th by Robyn Baldwin
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Why re-invent the wheel? Why create content when you’re specialty is in Search, YouTube and Blogger. Because to stay on top you must always think of the next best thing. And Content Is King. So let’...
October 7th by Robyn Baldwin
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That guy on the corner follows your every move. Tracked. Your every step. Tracked. Your interests. Your hobbies. Your passions. Tracked. Creepy? You betcha. Ad Spyware follows your every online click. Tracked. ...
October 7th by Robyn Baldwin
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Mad: As defined by dictionary.com 1. mentally disturbed; deranged; insane; demented 2. extremely foolish or unwise; imprudent; irrational 3. widely excited or confused: frantic 4. overcome by desire, eagerness,...
October 7th by Robyn Baldwin
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Wednesday, July 9 – I attended Yahoo! Summit Series – Big Screen , Little Screen on how video and mobile advertising are making leaps and bounds in the media landscape. These vehicles are on media p...
October 7th by Robyn Baldwin
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It is easy to throw out the phrase product placement in a marketing/media conversation. Most CPG companies attempt to do it. Has anyone really done it well? I would argue only fashion has and quite possibly ele...
October 7th by Robyn Baldwin
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Part of my job is to analyze and evaluate competitive data for clients. I’m always fascinated by the let’s do what they do syndrome. If you’ve sat in a marketing or advertising brainstorm you&...
